Copy is the Crown
Web copy not only steers search, it carries the product, the offer, sales letter, brochure, order form and every other messaging function intrinsic to digital marketing. Copywriters seldom have experience in all of these areas, let alone all together. There is however one exception: the writer with experience in direct marketing*.
It is Grahame's ability to apply DM to the web that brings assurance of relevance, rivets attention, inspires conversion and ultimately enhances the value of key words.